TV PROMOS
Great promos don't just tease a story - they make viewers feel like they'll miss something if they change the channel. I've had the pleasure of making thousands of promotional spots over the years... here's a look at some of my favorites!
Investigative
A direct-to-camera investigative image featuring our lead reporters explaining why Target 12 matters to viewers across Southern New England. Scripted and shot by me.
1-minute investigative image spot airing during football halftime. Built to elevate the brand with cinematic visuals and bold copy.
Using compelling undercover footage, this Emmy-winning promo teases an investigation into a city worker caught doing everything but the work itself.
Using only natural sound, the promo drops viewers directly into the newsroom to reveal the inner workings of our investigative operation.
I love a great confrontation. A reporter chasing a guy down the street is promo gold for me. Quick turnaround - the spot started airing that night.
Starting with a real editorial meeting, the piece tracks an investigative reporter pursuing a story about lead pipes and public safety.
Brand / Image
A one-minute epic promo tying Tom Brady's highly anticipated return to Foxborough - a big TV event that drew massive attention. The concept tied Brady's #12 directly into the WPRI 12 brand.
A straightforward, personality-driven promo centered on our anchor discussing why local news still matters.
No announcer. No hard sell. Just strong visuals, fresh graphics, and personality-driven still photography for this morning show promo.
Breaking news image promo focused on a massive data breach that left viewers wondering if their private information had been compromised.
A docu-style brand promo built around authentic interviews with our anchors reflecting on why they chose journalism.
I also create promos for PIX11 in New York City. This spring weather campaign blends fast-paced editing and seasonal energy designed to connect with the country’s biggest TV market.
Weather
Multiple weather image promos showcasing severe weather coverage, seasonal campaigns, and station branding.
Election Coverage
A collection of election-themed promos designed to inform, build urgency, and position the newsroom as a trusted source during election season.
Documentary
A collection of cinematic promos created to support The Last Don of Providence... building anticipation, suspense, and audience engagement for the Emmy-nominated documentary series.
Streaming / CTV
A series of promos created to launch and grow the station’s connected TV and streaming platforms across broadcast, digital, and social.
Fun Stuff
Social Videos
High-energy creative built to entertain and stand out — including an award-winning TMZ-inspired campaign that earned the praise of Harvey Levin himself.
Short-form content created for social media and digital platforms, featuring behind-the-scenes storytelling, promotional campaigns, audience engagement pieces, and platform-first creative.